FIU Libraries: Consumer Analysis in Emerging Markets: Welcome

RESEARCH ASSIGNMENT

This guide will identify company & industry information, statistics and demographic information, and country information.

Explore the pages to the left to find resources for information on emerging markets.

When searching, be sure to use AND between different terms and OR between similar terms. For example:

China
AND
emerging markets* OR developing econom*

Brand extension proposal background	Describes the brand extension idea in detail
Overview	Which emerging market is targeted? What is the brand? What is the product category? What is your brand extension’s name? What are the functions of the product? (original, creative ideas)
Target market	Which segment(s) within your emerging market will you target? Describe their location, purchase habits, income, and size to justify the feasibility of this market. (Cite secondary data sources) What target market need(s) does it solve? (Cite secondary data sources) What products are substitutes or competitors for your brand extension?(Cite secondary data sources) How will your extension serve the target market’s needs better than these substitutes/competitors?
Marketing mix	Where will it be sold and why? (Cite secondary data sources) What media will you use to advertise the product? What advertising message will you use? How does that message address the specific needs/motives of the target market? What price(s) will the extension be sold? Will you price below, above, or same as substitutes/competitors? Why? (Cite secondary data sources) What are the brand extension product’s attributes, varieties?

Floor		Resources
One		Center for Academic Success: University Learning/Testing Center Electronic Classroom Broadcast Video Productions Resource for Education Technology UTS - Media Equipment Services Distance Learning Electronic Classroom Instructional Photography & Graphics
Two		Information & Research Services Curriculum & Juvenile Collection LACiC - Latin American and Caribbean Center Government Documents GIS-RS Center & Teaching Lab Maps & Imagery User Statistics
Three		Periodicals & Newspapers Laptop Lounge Honors College Student Resource Center College of Medicine Library Copiers Systems
Four		College of Medicine Special Collections & Archivese Academic Space Management School of Social Work Study Area
Five		Audiovisual Collection Diaz Ayala Collection Architecture and Fine Arts (General Collection and Periodical Section N) Music (General Collection and Periodical Section M) Music Listening Room Music CAI Center Spanish Resource Center Group Study Rooms
Six		Quiet Study Space Group Study Rooms General Collection HJ-L & P-Z Oversized Books
Seven		General Collection A-HG Quiet Study Floor Group Study Rooms
Eight		Library Administration Collection Management Digital Collections Center

Floor		Resources
One		Circulation Course Reserves Intercampus/Interlibrary Loan Information and Research Services Center for Excellence in Writing Communication Arts Studio Computer Labs/Copiers
Two		Microforms Periodicals Juvenile Collection Oversize Collection Video Collection Government Documents Reference Workroom Reference Collection Copiers
Three		General Collection, A-Z Library Administration