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MAR6805 / Marketing Management in the Global Environment

What is a persona?

A persona is semi-fictional that describes ideal customers or clients. Personas are created by talking to clients, examining demographic data, and using the information to create a picture of the client. 

Use the Demographics and Polls & Opinions tab on this page and the Find Census Data page to help create a persona.


patient persona image



Regional Demographic Information


Try searching our databases using terms like PUBLIC OPINION, POLLS AND SURVEYS, SURVEYS, and ATTITUDES.