FIU Libraries: MAR6805 / Marketing Management in the Global Environment: Target Audience

What is a persona?

A persona is semi-fictional that describes ideal customers or clients. Personas are created by talking to clients, examining demographic data, and using the information to create a picture of the client.

Use the Demographics and Polls & Opinions tab on this page and the Find Census Data page to help create a persona.

SimplyAnalytics This link opens in a new window
A web-based mapping, analytics, and data visualization application with 100,000+ data variables, including demographic data from the US Census, the Consumer Expenditure Survey, D&B's Points-of-Interest business directory, and MRI-Simmons. Includes 27 diverse health measures. Data is largely available down to the block group level, and custom locations can be created.

NOTE: Log-in with a user name and password to save your work. This product is licensed for 2 concurrent users.
Social Explorer This link opens in a new window
Social Explorer provides easy access to demographic information about the United States. They provide thousands of interactive data maps going back to 1790.
Demographics Now This link opens in a new window
Provides demographic data that allows prospective entrepreneurs, long-time business owners and students building marketing plans to collect, analyze and quickly act upon that data; With demographic information including income, housing, race, age, education, consumer expenditures and more, users have immediate access to untapped opportunities that can significantly enhance their current business intelligence.
Data-Planet: Statistical Datasets This link opens in a new window
This repository contains more than 90 billion data points from more than 70 source organizations; The over two billion time series in Data-Planet provide immediate access to data presented in charts, maps, graphs, and table form, via multiple points of entry.
Statistical Insight This link opens in a new window
Provides fast and easy access to statistical information produced by U.S. Federal agencies, States, private organizations, and major intergovernmental organizations.
Statista This link opens in a new window
More than 1 million statistics from over 22,500 sources (including national and international data). Over 80,000 topics in 177 multidisciplinary categories. Industry reports, consumer market outlook reports, and more.

U.S. Census Bureau
Most comprehensive demographic survey in the nation.

American FactFinder This link opens in a new window
Population, housing, economic, and geographic data in the form of maps, tables, and reports from a variety of Census Bureau sources.
Market Research Reports (RKMA) This link opens in a new window
Access to Market Reports such as: Consumer Behavior , Sports Marketing, Travel & Tourism Market Research Handbook, Restaurant, Food & Beverage Market Research Handbook and more.

Consumer Expenditure Survey
The source for most U.S. consumer spending data.
Bureau of Labor Statistics
Measures labor & market activity, working conditions, and price changes in the economy.
Statistical Sites on the World Wide Web
Online resource compiled from the University of Michigan Government Documents desk.

Regional Demographic Information

Research & Reports from Miami-Dade County Regulatory & Economic Resources
Reports about business, demographics, employment, economics, and more.
Broward County Demographics

Try searching our databases using terms like PUBLIC OPINION, POLLS AND SURVEYS, SURVEYS, and ATTITUDES.

Consumer Barometer with Google
Data in the Consumer Barometer is pulled from two sources - the core Consumer Barometer questionnaire and the Connected Consumer Study.
YouGov Profiles
Register for free. Search for any brand, person or thing to get a visual persona with relevant information.
Gallup Poll
A-Z list of Gallup polls by topic.
Pew Research Center
Independent, non-partisan public opinion research organization that studies attitudes toward politics, the press and public policy issues.
Roper Center for Public Opinion Research
Most of the data are from the United States, but over 50 nations are represented.
PollingReport.com
This online public opinion site contains current poll data by political, business and public-interest groups, such as Pew Research Center, CNN, and USA Today. Access to national data is free, but state level data requires a subscription.
Public Agenda
Bridges the gap between American leaders and what the public really thinks about issues ranging from education to foreign policy to immigration to religion and civility in American life.
World Public Opinion
Collaborative project whose aim is to give voice to public opinion around the world on international issues.
ABC News Polls
ABC & Washington Post poll questions and topline results since mid-2010.
LAPOP: Latin American Public Opinion Project
You will see the link to The Latin American Public Opinion Project (LAPOP) at this link. LAPOP specializes in the development, implementation, and analysis of public opinion surveys.
Nielsen Wire
In 100 countries around the world, Nielsen provides clients the most complete understanding of what consumers watch and buy.

Floor		Resources
One		Center for Academic Success: University Learning/Testing Center Electronic Classroom Broadcast Video Productions Resource for Education Technology UTS - Media Equipment Services Distance Learning Electronic Classroom Instructional Photography & Graphics
Two		Information & Research Services Curriculum & Juvenile Collection LACiC - Latin American and Caribbean Center Government Documents GIS-RS Center & Teaching Lab Maps & Imagery User Statistics
Three		Periodicals & Newspapers Laptop Lounge Honors College Student Resource Center College of Medicine Library Copiers Systems
Four		College of Medicine Special Collections & Archivese Academic Space Management School of Social Work Study Area
Five		Audiovisual Collection Diaz Ayala Collection Architecture and Fine Arts (General Collection and Periodical Section N) Music (General Collection and Periodical Section M) Music Listening Room Music CAI Center Spanish Resource Center Group Study Rooms
Six		Quiet Study Space Group Study Rooms General Collection HJ-L & P-Z Oversized Books
Seven		General Collection A-HG Quiet Study Floor Group Study Rooms
Eight		Library Administration Collection Management Digital Collections Center

Floor		Resources
One		Circulation Course Reserves Intercampus/Interlibrary Loan Information and Research Services Center for Excellence in Writing Communication Arts Studio Computer Labs/Copiers
Two		Microforms Periodicals Juvenile Collection Oversize Collection Video Collection Government Documents Reference Workroom Reference Collection Copiers
Three		General Collection, A-Z Library Administration

MAR6805 / Marketing Management in the Global Environment

What is a persona?

A persona is semi-fictional that describes ideal customers or clients. Personas are created by talking to clients, examining demographic data, and using the information to create a picture of the client.

Use the Demographics and Polls & Opinions tab on this page and the Find Census Data page to help create a persona.

Regional Demographic Information

Information

Libraries

Contact