FIU Libraries: MAR6805 / Marketing Management in the Global Environment: Situational Analysis

Company & Industry Information

What is a SWOT Analysis? SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT Analysis is used to evaluate a company's competitive position in the market. A SWOT Analysis should assessing the performance, competition, risk, and potential of a business, product line, division, or industry.

Below are 2 databases to search for SWOT Analysis' of Companies. Use them to find examples on SWOT Analyses done on a variety of companies, divisions, and products. Check out the Positioning Map tab and use the NAICS/SIC tab to identify the industry.

Business Source Complete This link opens in a new window
Search for a company AND SWOT.
Business Insights: Essentials (formerly Business & Company Resource Center) This link opens in a new window
From the drop-down menu under Company, click SWOT Reports.


Strengths For example: What is the company's competitive advantage? What resources are available? What products, division, etc. is performing well?	Weaknesses For example: What can be improved? What divisions or products are underperforming? What resources are missing or lacking?
Opportunities For example: What new trends can be used to improve operations, sales, etc.? Can core or auxiliary services be expanded? What new trends or new market segments can the company explore?	Threats For example: How does new legislation impact the product, company, etc.? What does the competition do well? What new trends threaten the company?

What is a Positioning Map? It is a technique that uses a diagram to show how a brand or company compares to the competition with a focus on future positioning goals. Used to identify gaps in the market and analyze competition.

Use the tab for Company & Industry Info. for databases to search and check out the Business Plan tab.

The resources below will help you find company and industry information. Use the databases to learn about similar companies to use in your analysis. Start with IBISWorld to find Industry Information.

IBISWorld Industry Reports This link opens in a new window
Covers over 700 Industries in the US and global economy, includes industry data and analysis; Scroll down to see a browse-able list of the Industry Reports available.
Statista This link opens in a new window
More than 1 million statistics from over 22,500 sources (including national and international data). Over 80,000 topics in 177 multidisciplinary categories. Industry reports, consumer market outlook reports, and more.
Mergent Online This link opens in a new window
Corporate reports on 20,000+ U.S. & international corporations plus financial search engine.
Business Source Complete This link opens in a new window
Provides full-text business journals and hundreds of scholarly, peer-reviewed journals covering all aspects of business; marketing, management, economics, finance, accounting, international business and more; Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more; Many of the reports are published by Datamonitor.
Nexis Uni (formerly LexisNexis) This link opens in a new window
Full-text access to a wide range of news, business, legal, medical, government, statistical, and reference information; federal and state case law. Search News, Legal Cases, Company Profiles, Country Information, or Biographical Information.
Business Insights: Essentials (formerly Business & Company Resource Center) This link opens in a new window
Indexes 5,000+ scholarly and trade journals, popular magazines, and newspapers in business and industry; Includes company profiles, company brand information, rankings, investment reports, company histories, and more; Predicast's PROMT, Newsletters ASAP and Thomson Financials' Investext Plus databases are fully integrated in this database.
Value Line Research Hub This link opens in a new window
Contains investment reports on companies and industries, with evaluations and recommendations; Includes access to the following publications: Investment Survey, Investment Survey - Small and Mid-Cap Edition, Mutual Fund Survey, Daily Options Survey, Special Situations Service, Convertibles Survey, Exchange Traded Funds Survey (ETFs).
Hoover's Company Profiles This link opens in a new window
Contains proprietary information about more than 40,000 public and non-public companies and 225,000 key executives.
ABI/INFORM Trade & Industry This link opens in a new window
This database offers critical information about companies, products, and executives as well as in-depth news and analysis of industry trends and developments; users can study and compare specific industries such as food & drink, pharmacy, telecommunications, computing, transportation, construction, and petrochemicals.
SimplyAnalytics This link opens in a new window
A web-based mapping, analytics, and data visualization application with 100,000+ data variables, including demographic data from the US Census, the Consumer Expenditure Survey, D&B's Points-of-Interest business directory, and MRI-Simmons. Includes 27 diverse health measures. Data is largely available down to the block group level, and custom locations can be created.

NOTE: Log-in with a user name and password to save your work. This product is licensed for 2 concurrent users.
Data-Planet: Statistical Datasets This link opens in a new window
This repository contains more than 90 billion data points from more than 70 source organizations; The over two billion time series in Data-Planet provide immediate access to data presented in charts, maps, graphs, and table form, via multiple points of entry.

Create a Company List

Mergent Online This link opens in a new window
Corporate reports on 20,000+ U.S. & international corporations plus financial search engine.
Nexis Uni (formerly LexisNexis) This link opens in a new window
Full-text access to a wide range of news, business, legal, medical, government, statistical, and reference information; federal and state case law. Search News, Legal Cases, Company Profiles, Country Information, or Biographical Information.
SimplyAnalytics This link opens in a new window
A web-based mapping, analytics, and data visualization application with 100,000+ data variables, including demographic data from the US Census, the Consumer Expenditure Survey, D&B's Points-of-Interest business directory, and MRI-Simmons. Includes 27 diverse health measures. Data is largely available down to the block group level, and custom locations can be created.

NOTE: Log-in with a user name and password to save your work. This product is licensed for 2 concurrent users.

Private Company Info.

PrivCo This link opens in a new window
90% of American businesses are private companies where financial information isn't disclosed. PrivCo provides financial data and insights for companies earning >$1 million or with at least $1 million in venture capital backing. Search individual companies or build company lists.
NOTE: You can create an account with PrivCo to save information OR click Direct Access to search.
Dun & Bradstreet Private Company Database This link opens in a new window
A module in Mergent Online. Check the “Include Private Companies” box near the bottom of the search screen to search for private companies.

CrunchBase
CrunchBase is the free database of technology companies, people, and investors that anyone can edit. Word of caution: anyone can edit CrunchBase so it's important to verify critical information.
PrivCo, how to...

NAICS stands for North American Industry Classification System and SIC stands for Standard Industrial Classification.

NAICS started replacing SIC in 1997 because of the need for expanded classifications.

NAICS: NAICS stands for North American Industry Classification System. Utilized by a large number of business and economic resources, knowing your NAICS code can help you streamline your search and pinpoint the resources that will be the most useful for your research. NAICS codes are searchable on-line through the US Census Bureau's site. http://www.census.gov/eos/www/naics/

SIC: SIC stands for Standard Industrial Classification. It was created by the US government as a way to put different business activities into categories. SIC codes were replaced by NAICS codes but many resources still refer to and use them. http://www.census.gov/epcd/www/sic.html

SITC: SITC stands for Standard International Trade Classification. If you are looking for information and data related to trade (exports and imports) on a global scale, you may want to identify the SITC code for the trade to improve your ability to make comparisons and locate specific information. http://unstats.un.org/unsd/trade/sitcrev4.htm

Database Thesauri: While you search make sure you pay attention to the subject terms and keywords assigned to the resources you find the most useful. Also check the resource you are using to see if it offers a thesaurus. If you are having trouble finding your search terms by using your own keywords, check the thesaurus to see how the resource has classified the topic you are interested in.

Business Plans Handbook, Series This link opens in a new window
Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses. Presents sample plans taken from businesses in the manufacturing, retail and service industries which serve as examples of how to approach, structure and compose business plans.
Entrepreneurship (Gale OneFile) This link opens in a new window
Gale OneFile: Entrepreneurship is a database providing insights, tips, strategies, and success stories throughout the business world. The database is updated daily and includes access to active, full-text periodicals including: Beverage Industry, Black Enterprise, Economist, Entrepreneurship: Theory and Practice, HR Magazine, Real Estate Weekly, Restaurant Business, Tea & Coffee Trade Journal, and more.

U.S. Small Business Administration
Check this site to learn how to start a small business as well as find opportunities for loans.

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MAR6805 / Marketing Management in the Global Environment

Competitive Strategy

Company & Industry Information

Below are 2 databases to search for SWOT Analysis' of Companies. Use them to find examples on SWOT Analyses done on a variety of companies, divisions, and products. Check out the Positioning Map tab and use the NAICS/SIC tab to identify the industry.

Strengths

Weaknesses

Opportunities

Threats

What is a Positioning Map? It is a technique that uses a diagram to show how a brand or company compares to the competition with a focus on future positioning goals. Used to identify gaps in the market and analyze competition.

Use the tab for Company & Industry Info. for databases to search and check out the Business Plan tab.

The resources below will help you find company and industry information. Use the databases to learn about similar companies to use in your analysis. Start with IBISWorld to find Industry Information.

Create a Company List

Private Company Info.

Information

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