FIU Libraries: MAR6805 / Marketing Management in the Global Environment: Welcome!

Welcome!

Welcome to the Research Guide for MAR6805 in the Healthcare MBA.

Use the tools to help you with your MAR6805 project. You will find resources to understand and data to use in order to do a SWOT Analysis, Positioning Map, Gap Analysis, Personas, SMART Strategies, and more.

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Wall Street Journal (digital campus membership) This link opens in a new window
NOTE: You will be required to login using your FIU credentials and then create an account to use wsj.com
In a world where education and career opportunities are more competitive than ever, the need for you to obtain broader perspectives on a variety of global business issues is a necessity. Which is why FIU has joined The Wall Street Journal in a collaboration that will provide students and faculty full direct access to the Journal.

Wall Street Journal
Get access to citations, abstracts, and full-text articles from the WSJ.

New York Times through the Office of Global Learning Initiatives
FIU is now offering free digital access to NYTimes.com throughout the academic year. Click on the link for access.
New York Times
Contains citations, abstracts, and full-text articles from the NYT.

Forbes
Features original articles on finance, industry, investing, and marketing topics.

The Economist
Insight and opinion on international news, politics, business, finance, science, technology and the connections between them.

Harvard Business Review
Does NOT include HBR Cases.

Financial Times
Has a 1 month embargo. UK and international business, finance, economic and political news, comment and analysis.

Fortune Magazine
Offers readers a look at business and economic news, with access to business drivers around the globe.

Businessweek (now Bloomberg Businessweek)
The 1st link on the page is to Businessweek with access from 1996 to 2010. The 2nd link is to Bloomberg Businessweek from 2010 - present.

South Florida Business Journal This link opens in a new window
Find the latest South Florida Business news. Contact Sarah J Hammill at hammills@fiu.edu for login information.

Floor		Resources
One		Center for Academic Success: University Learning/Testing Center Electronic Classroom Broadcast Video Productions Resource for Education Technology UTS - Media Equipment Services Distance Learning Electronic Classroom Instructional Photography & Graphics
Two		Information & Research Services Curriculum & Juvenile Collection LACiC - Latin American and Caribbean Center Government Documents GIS-RS Center & Teaching Lab Maps & Imagery User Statistics
Three		Periodicals & Newspapers Laptop Lounge Honors College Student Resource Center College of Medicine Library Copiers Systems
Four		College of Medicine Special Collections & Archivese Academic Space Management School of Social Work Study Area
Five		Audiovisual Collection Diaz Ayala Collection Architecture and Fine Arts (General Collection and Periodical Section N) Music (General Collection and Periodical Section M) Music Listening Room Music CAI Center Spanish Resource Center Group Study Rooms
Six		Quiet Study Space Group Study Rooms General Collection HJ-L & P-Z Oversized Books
Seven		General Collection A-HG Quiet Study Floor Group Study Rooms
Eight		Library Administration Collection Management Digital Collections Center

Floor		Resources
One		Circulation Course Reserves Intercampus/Interlibrary Loan Information and Research Services Center for Excellence in Writing Communication Arts Studio Computer Labs/Copiers
Two		Microforms Periodicals Juvenile Collection Oversize Collection Video Collection Government Documents Reference Workroom Reference Collection Copiers
Three		General Collection, A-Z Library Administration

MAR6805 / Marketing Management in the Global Environment

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